In this beautiful series of illustrations that I produced for the Assessoria Esportiva Carioca, I sought inspiration in the city of Rio de Janeiro, the stage of AEC's work, and its globally renowned lifestyle linked to physical activities and outdoor leisure.
As the care for the body and mind takes on different dimensions during the summer, the project aims to provide fun tips for enjoying it in a healthier way.
The project is divided into 3 themes, Hydration, Sports and Meditation.
I hope you like the result as much as I do!
I explored sunlighting and worked with the photographic sensation of depth and movement to accentuate the dynamic gestures of the characters in their colorful and striking scenes.
I brought diversity to each character and I drew them in the air, gliding over beautiful blue skies, to emphasize their emotions of joy, strength, and lightness.
This is a series rich in textures, colors and movement.
SKETCHES
In the sketches, I decided on a look similar to an explosion of elements, which would be in line with each theme. Water and fruits for hydration, functional and sporting equipment for sports and items associated with the practice of yoga for meditation.
WORK IN PROGRESS
