All doodles and letterings were drawn freehand using Fine Pen and Grifpen. We produced the poster, photographed the pens and retouching the produced photos. All of this to compose a comprehensive Keyvisual for the campaign.
The idea was to demonstrate, through the illustrations, how versatile the pens are and how they can accompany the entire creative process.
To assist the creative teams in the campaign's rollout across various channels, we produced the doodles in the form of stickers, allowing them to be freely applied.
SOCIAL
SKETCHES
FILM
Agency: A-LAB
Creative Team: Henrique Galvão, Arthur Almeida, Aruã Vieira e Felipe Latgé
Production: Teca Vilaça e Ricardo Alievi
Studio: Studio Casanova
Illustration: Leandro Cunha
Retouch: Fernando Alan
Production Company: Butterflies In The Stomach
